Skip to content
Kestrel Cut

Taking founding clients now

Hours of talk in.
Forty seconds that travel out.

Kestrel Cut turns podcasts and long-form shows into short clips for TikTok, Shorts and Reels. We find the hook, burn in the captions, post on your accounts and tell you what worked. Then we turn the attention into leads: Google Ads, video ads from your clips, and tracking on every call and sale.

Pilot delivery
72 h
Retainers from
$32/clip
Contracts
None
episode_142.mp41:58:40

“Nobody tells you this part…”

THE PART NOBODY TELLS YOU

0:40
Illustration, not client footage

How it works

Four steps. No guesswork.

  1. 01

    Send the long-form

    Drop a link to your episode, stream or webinar. You confirm you own it or are licensed to clip it.

  2. 02

    We find the moments

    We research what's working in your niche this week, then cut the 40 seconds most likely to travel.

  3. 03

    You approve

    Review in one shared folder. Two revision rounds, and revisions never burn a clip.

  4. 04

    We post and report

    On retainers we schedule and post, then show you what each clip did and what we'll try next.

Our lane

Built for podcasts and personality shows.

Long conversations hide the best short moments. These are the ten topics we cut most, chosen from what's earning attention right now.

  • Comedy & personality interviews
  • Self-improvement & mindset
  • Health, fitness & longevity
  • Founder & CEO stories
  • Tech, AI & startups
  • Sports talk
  • Hip-hop & music culture
  • Celebrity chat shows
  • True crime (brand-safe cuts)
  • Science & curiosity

Pricing

Published prices. Pick how you want to work.

Founding-client pricing. Every plan includes hooks, captions and two revision rounds that never use up your clips.

Per clip, no contract

Pilot

$99one-time

5 clips · $19.80 / clip

One episode, five clips, 72-hour delivery. The cheapest way to see if we find your moments.

  • Hook-first cut, 15–60 s, 9:16
  • Animated burned-in captions
  • Titles + 3 caption variants per clip
  • 2 revision rounds (never counted against your clips)
  • Once per client

Episode pack

$175one-time

5 clips · $35 / clip

Pay per episode. No contract.

  • Hook-first cut, 15–60 s, 9:16
  • Animated burned-in captions
  • Titles + 3 caption variants per clip
  • 2 revision rounds (never counted against your clips)
  • 48-hour delivery

Episode pack+

$325one-time

10 clips · $32.50 / clip

Two episodes or one long one, cut deep.

  • Hook-first cut, 15–60 s, 9:16
  • Animated burned-in captions
  • Titles + 3 caption variants per clip
  • 2 revision rounds (never counted against your clips)
  • 48-hour delivery
  • Cover frame for each clip

Monthly studio retainers, posting included

Studio 30

$1,200/ month

30 clips / month · $40 / clip, posted

One clip a day, cut, scheduled and posted for you.

  • Hook-first cut, 15–60 s, 9:16
  • Animated burned-in captions
  • Titles + 3 caption variants per clip
  • 2 revision rounds (never counted against your clips)
  • Posting to TikTok, Shorts, Reels
  • Monthly performance report
  • Unused clips roll over one month

Studio 60

Recommended

$2,100/ month

60 clips / month · $35 / clip, posted

Two a day across three platforms, with hook A/B tests.

  • Hook-first cut, 15–60 s, 9:16
  • Animated burned-in captions
  • Titles + 3 caption variants per clip
  • 2 revision rounds (never counted against your clips)
  • Posting to TikTok, Shorts, Reels, X
  • Hook A/B tests on top clips
  • Bi-weekly report + call
  • Unused clips roll over one month

Studio 90

$2,900/ month

90 clips / month · $32 / clip, posted

Three a day, plus a second clip channel on your own account, run by us.

  • Hook-first cut, 15–60 s, 9:16
  • Animated burned-in captions
  • Titles + 3 caption variants per clip
  • 2 revision rounds (never counted against your clips)
  • Everything in Studio 60
  • Clip channel set up on your account
  • 24-hour turnaround on hot moments
  • Weekly report

View campaigns for brands and creators

View campaigns

$3,000minimum budget

15% management fee · $1.00–$2.00 per 1,000 verified views to clippers

Want reach beyond your own accounts? We run a pay-per-view clipping campaign for you, with a fee you can see up front.

Get a campaign quote
  • You fund a view pool; we brief, approve and pay a vetted clipper roster
  • Every clip carries a clear #ad disclosure and the platform's paid-partnership label
  • Bot-view screening before any payout
  • Live dashboard of posts, views and spend; unspent budget is returned

Growth marketing · done for you

Clips get attention. We turn it into leads.

Start with an audit, launch everything in one go, or let us run it every month. Every plan follows Google's published guidance and cites the source, and every number in your report is yours.

Gets found

Every page is prerendered with structured data, so Google, Bing and AI answer engines can read it. Location or topic pages catch long-tail searches. New pages are pushed to search engines the day they ship.

Gets shared

Each page gets its own designed share card. Quizzes and character or location pages give people a reason to post your link.

Counts every lead

Calls, texts, applications, sign-ups and checkouts are tracked by channel, with heatmaps and ad pixels ready for retargeting from day one.

Goes out on day one

A 7-day campaign written from the research, with the posts, clips and exact tracked links for each platform.

What you actually get

  • Google Ads account plan

    Campaigns, ad groups, bid strategy and budget, with the break-even math behind every number.

  • Keyword list

    Keywords by intent with match types and a negative list, so you stop paying for the wrong searches.

  • Ad copy sheet

    15 headlines and 4 descriptions per ad group, each written to a different angle and counted to the character.

  • GA4 measurement plan

    Every call, text, form and sale tracked as a key event and sent to Google Ads as a conversion.

  • Video ads from your clips

    Shorts, skippable in-stream and 6-second bumpers, cut to Google's ABCD creative guidance.

  • Monthly report

    Results against your goal, by channel, from your real numbers. What worked, what didn't, what's next.

Live build: a CDL-A driver recruiting launch with a lead page, 49 state job pages listed for Google job search, a text-to-recruiter tool and tracking on every call, text and application. See it live. Built by us for a recruiting business we run.

Ads + Tracking Audit

$299one-time

Report in 5 business days · credited if you upgrade in 30 days

Find out where your ad money and leads are leaking before you spend another dollar. A written fix list, ranked by impact.

  • Google Ads review: structure, match types, search-terms waste, ad copy, assets, bidding
  • Tracking check: GA4 key events, Ads conversions, consent, UTMs
  • Lost impression share: budget vs. rank, and what it costs you
  • Break-even math: the CPA or ROAS you can actually afford
  • Ranked fix list with the Google help page behind each fix
  • 30-minute walkthrough call

Launch Engine

Recommended

$1,500one-time

Live in 5 business days · page + search + tracking + ads plan + clips

Hand us the offer. We research your market and ship a launch that gets found, gets shared and counts every lead.

  • Competitor + audience research report
  • Conversion landing page, built for phones
  • Up to 50 location or topic pages that rank
  • Search setup: structured data, sitemap, Google + Bing
  • GA4 measurement plan: key events, Google Ads conversions, UTMs
  • Google Ads plan: keywords with match types, ad copy, budget with break-even math
  • Tracking: analytics, heatmaps, Meta/TikTok/X pixels
  • 7-day launch campaign + day-1 posts + 10 clips

Growth Engine

$900/ month

After launch · we run it, you get the leads

We keep it growing: ads managed, clips turned into video ads, new pages, and a report on what made money.

  • Google Ads managed: weekly search-terms cleanup, copy tests, bid and budget moves
  • Video ads cut from your clips: Shorts, in-stream and 6-second bumpers
  • Monthly report: results vs. goal, by channel, from your real numbers
  • New pages and share cards every month
  • Daily posting plan + 20 clips a month
  • Hook and page A/B tests
  • Ad spend billed by the platform · cancel any month

Ad spend is paid to the ad platforms directly and only after you approve the budget. We never promise views or sales; we report what actually happens.

Samples

Ten topics. Ten edit styles.

Every sample is cut the way we'd cut your show: reframed to vertical, hook in the first two seconds, punch-in zooms, captions synced word by word, a look built for the topic. Scripts are original; presenters are fictional and AI-generated. They show our range, not client results. Tap to play with sound.

  • SampleKinetic popComedy interview
  • SampleEditorial serifSelf-improvement
  • SampleClean wellnessHealth & longevity
  • SampleDocumentaryFounder story
  • SampleTerminalTech & AI
  • SampleBroadcastSports talk
  • SampleVisualizerMusic culture
  • SampleMagazineCelebrity chat
  • SampleNoir case fileTrue crime
  • SampleExplainerScience & curiosity

Samples: original scripts; fictional presenters generated with AI (images, voices and lip-sync via ElevenLabs). Not real people, not client work.

Do it yourself

Studying for a Google Ads exam?

The same notes we work from, packaged for you: 10 certifications, practice questions with the reason and the Google source behind every answer. $49, one time.

FAQ

Straight answers.

Do you clip content you don't own?

No. We only clip footage you own or are licensed to clip, and every agreement says so. If someone believes we've used their work without permission, our takedown policy explains how to reach us.

What do you not take on?

Gambling, MLM, get-rich-quick or work-from-home schemes, and sexually explicit content. Some of our tools prohibit these categories, and we don't want them either.

Are the portfolio pieces real client work?

Not yet. We're a new studio, so our samples are original scripts voiced with AI and clearly labelled SAMPLE. They show our editing range. We will never show invented clients, views or testimonials.

How fast is delivery?

Pilot: 72 hours. Episode packs: 48 hours. Retainers: a rolling daily queue, with 24-hour turnaround on hot moments on Studio 90.

Can I cancel a retainer?

Yes. Retainers are month to month. Use the Manage billing link at the bottom of every page to cancel or change your card; cancel before your next billing date and you won't be charged again.

Are you Google certified or a Google Partner?

No, and we won't pretend otherwise. We work to Google's published guidance: every ads plan, tracking plan and audit cites the Google help page behind each recommendation, so you can check our reasoning. We never manage your account without your access and your yes on spend.

Do you guarantee leads or sales from ads?

No one honest can. We set the target from your margins (the CPA or ROAS you can afford), track every lead, and report your real numbers every month, including what didn't work.

Is the exam prep from Google?

No. It's our own study material, written from Google's public help pages with a source link on every answer. It isn't affiliated with or endorsed by Google, the questions aren't real exam questions, and it can't guarantee a pass. The exams themselves are free on Google Skillshop.

Do you use AI?

We use AI-assisted tools to find candidate moments and draft captions, and a person makes every final cut. Where a platform requires AI disclosure, we label it.

Send us one episode. See what we find.

The $99 pilot gets you five finished clips in 72 hours. If they don't earn their keep, you've lost less than a lunch meeting.

Start with the pilot